Website redesigns can be a daunting task, especially if you’re not familiar with the process. An RFP (request for proposal) is a crucial part of the redesign process, as it helps you define the scope of the project, gather proposals from potential vendors, and select the best one.

In this article, we’ll go over the key steps involved in creating an RFP for a website redesign, as well as some best practices to keep in mind.

In this article, you’re going to learn everything you need to know about creating RFP’s for website redesigns and not skipping this crucial step. Many companies skip this step and regret the outcome later, so our advise is to take the time and go through the process and align your team, your customer and the workload for a successful website redesign. If you need help, reach out to one of our team members and we’ll connect up and guide you through the process.

What is is an RFP?

An RFP, or request for proposal, is a document that outlines the scope of a project and solicits proposals from potential vendors or contractors. It is commonly used in the procurement process for products or services, including website design services.

RFPs are used to help organizations clearly define their needs and requirements for a project, and to gather proposals from potential vendors who can meet those needs. By issuing an RFP, organizations can compare proposals from multiple vendors and select the one that best fits their needs and budget.

There are several benefits to using an RFP in the website design process:

  • It helps organizations clearly define their goals and requirements for the project, which can help ensure that the final product meets their needs.
  • It allows organizations to compare proposals from multiple vendors, which can help them make an informed decision about which vendor to choose.
  • It helps organizations control costs by allowing them to set a budget for the project and compare proposals based on price.
  • It can help ensure that all vendors are held to the same standards, as the RFP specifies the requirements that must be met in order to be considered for the project.


Overall, using an RFP in the website design process can help organizations find the best vendor for the job and ensure that their project is completed to their satisfaction.

What are the steps for creating an awesome RFP?

Actually, it’s pretty simple, You just have to know your field of expertise.

Let’s look at the steps you need to get an RFP going below.

Step 1: Define the Scope of the Project

Before you start drafting your RFP, it’s important to have a clear understanding of what you want to accomplish with your website redesign. Some questions to consider include:

Questions to Ask:

  • What are the goals of the redesign? Are you looking to increase traffic, improve user experience, or something else?
  • What areas of the website need to be redesigned? Is it just the visual design, or do you also need to update the functionality and/or content of the site?
  • Who is the target audience for the website?
  • What are the current pain points of the website?
  • Do you have any specific features or functionality that you want to include in the redesign?

Answering these questions will help you define the scope of the project and provide a roadmap for vendors to follow as they create their proposals.

Step 2: Create a List of Requirements

Once you have a clear understanding of what you want to accomplish with your website redesign, it’s time to create a list of requirements. This should include everything that you expect the vendor to deliver as part of the project, including:

  • A new website design that meets the goals of the redesign
  • Any necessary updates to the functionality and/or content of the site
  • A timeline for the project, including any milestones or deadlines
  • A budget for the project
  • Any other specific requirements or preferences that you have for the redesign

Step 3: Gather Proposals from potential Vendors

With your list of requirements in hand, it’s time to start gathering proposals from potential vendors. There are a few different ways to do this:

  • Reach out to vendors directly: If you have a specific vendor in mind, you can contact them directly and ask them to submit a proposal for the project.
  • Issue a public RFP: If you want to gather proposals from a wider pool of vendors, you can issue a public RFP. This can be done through a website or other platform that allows vendors to submit proposals.
  • Use a procurement service: If you don’t have the time or resources to handle the RFP process yourself, you can use a procurement service to handle it for you. These services will gather proposals from a variety of vendors and present them to you for review.

Step 4: Review the Proposals

Once you’ve received proposals from potential vendors, it’s time to review them and select the best one. There are a few key factors to consider when reviewing proposals:

  • Cost: Make sure that the proposal fits within your budget for the project.
  • Experience: Look for vendors with experience in website redesigns, as well as experience in your specific industry or niche.
  • Portfolio: Review the vendor’s portfolio to get a sense of their design style and the types of projects they’ve worked on in the past.
  • Timing: Consider the timeline for the project and make sure that the vendor can meet your deadlines.

Step 5: Select a Vendor and Negotiate Terms

Once you’ve reviewed the proposals and selected a vendor, it’s time to negotiate the terms of the project. This should include things such as the cost of the project, the timeline, and any additional terms or conditions. It’s important to be clear and transparent during this process to ensure that both parties have a clear understanding of what is expected.

Step 6: Project Plan Creation

Once the terms of the project have been agreed upon, it’s time to create a project plan. This should outline the specific steps that will be taken to complete the website redesign, as well as any milestones or deadlines that need to be met. It’s important to be detailed and thorough in this step to ensure that the project stays on track.

Step 7: Vendor Communication

Effective communication is key to the success of any project, and a website redesign is no exception. Make sure to establish clear lines of communication with your vendor, and keep them updated on the progress of the project. This can help to prevent misunderstandings or miscommunications, and ensure that the project stays on track.

Step 8: Test and Launch the Redesigned Website

Before launching the redesigned website, it’s important to thoroughly test it to ensure that it meets all of the requirements and functions as intended. This may involve conducting user testing, as well as testing the site’s functionality and performance. Once the website has been tested and any necessary fixes have been made, it’s time to launch it!

Key takeaways

Some best practices to keep in mind when doing website redesigns RFPs:

  • Be clear and specific in your requirements: The more detailed and specific your requirements are, the easier it will be for vendors to understand what you’re looking for and create a proposal that meets your needs.
  • Don’t just focus on cost: While cost is certainly an important factor, it shouldn’t be the only one you consider. Look for vendors who can deliver high-quality work within your budget.
  • Communicate with vendors: Keep the lines of communication open with your vendor, and make sure to keep them updated on the progress of the project.
  • Test, test, test: Thoroughly test the redesigned website before launching it to ensure that it meets all of the requirements and functions as intended.

By following these steps and best practices, you can create a successful RFP website redesign and choose the best vendor for the job. While it may take some time and effort, the end result will be a new and improved website that helps you achieve your business goals.