How do I get on page 1 of Google? This is the golden question of the century. This is a question that just can’t be summed up into 1 blog post but we can definitely get you going in the right direction!

Optimizing your page or blog post for Google can be summed up into 2 words. Humanness and Common Sense. If you can achieve these two things, Google will automatically pick you up and start displaying you on Page 1. 

There are other factors, such as Authority which is really important as well. You want to be seen as the authority on a particular subject right?  When you google a question or topic, don’t you want to take information from the site that gives you the best quality information? Same way, you need to provide quality information and make it feel to the users that you are an authority on the subject.

People tend to think WordPress itself takes care of their website’s SEO and they don’t need to do anything. Well, that’s wrong. While the code generated by WordPress is SEO-optimized, you need to maintain many other SEO practices to rank high in the search results.

If you’re serious about increasing your site’s visibility and reach more audiences, you must understand and practice SEO. Before talking about advanced tools and techniques of SEO, let’s start with the basics — what is WordPress SEO?

Introduction to WordPress SEO

SEO stands for “Search Engine Optimization”. Just like the name suggests, It’s all about optimizing your webpage for search engines to find it easily. 

SEO isn’t a hack or formula to trick Google into showing your web pages at the top of its search results, it’s the process of optimizing your web page’s contents and formatting, so every search engine can find it easily. 

When a user searches for a topic on Google, the web page with the best information appears on the top. Google knows when you have crappy content vs. great content! So no sense in trying to circumvent the system.

That’s what makes SEO important — if you want to attract the maximum amount of traffic and get the most number of engagements from them, your SEO has to be on-point. 

Many beginners think SEO is a one-time job and installing an SEO plugin is all they need. However, that’s not the case — SEO is an ongoing process that kicks in whenever you post new content to your website. Every piece of content you post has to be SEO-optimized to ensure it’s bringing in the most amount of traffic.

Types of SEO

There are a few types of SEO which you should be aware of. Let’s have a look at them one by one.

On-page

On-page SEO is all about the content. You optimize your content and its corresponding web page to ensure it appears higher in the search. 

On-page SEO helps search engines understand the topics on your web pages so they can rank them higher. It involves:

Keyword research

You find the best keywords for the topic you’re going to post.

Content creation

You create high-quality, meaningful content that the audience is going to love.

Keyword optimization

You optimize your content with the SEO keywords you researched earlier.

Off-page

Off-page SEO is all about strengthening your relationship with other websites talking about similar topics. It helps build a reputation for your website so search engines know you are a valuable source of information and must be ranked higher. 

Off-page SEO is mostly done through backlinking. A strategy where you get high-quality websites to link to your web pages — so search engines can identify you as a site with a high reputation. 

Off-page SEO can be done through various techniques like guest posting and link building.

Technical

Technical SEO revolves around the non-content elements of your web pages. You try to rank higher by improving your readability, which ultimately helps search engines find and crawl your website easily. 

Technical SEO refers to providing a great user experience to visitors, which you can achieve through:

  • Mobile-friendliness
  • Speed
  • Structure of data
  • Crawlability
  • Security
  • Architecture
  • And numerous other things

Things to consider

There’s no one-size-fits-all approach when it comes to WordPress SEO. Depending on the niche, popularity, and competition of your respective industry, your SEO practices may vary. However, here are some of the most important aspects that you must consider.

Keywords

Keywords are the most important element of your on-page SEO. Without properly researched and implemented keywords, search engines don’t even recognize the worth of your content.

Consider a situation where you create a high-quality blog for your website. You invest a fair amount of resources into it, i.e., time, money, and research. You make it informative as well as entertaining for the audience. But! You don’t optimize it for specific keywords. If you already don’t have a huge audience following you, your blog won’t reach anyone through search. Search engines will never be able to identify the content and quality of your web page, hence, they’ll never rank it.

Long-tail keywords

Long-tail keywords are usually low-volume search terms. Then why should you care about them? Because they can result in some seriously high conversion rate. Even though their search volume is low, they are searched by people who are looking for something very specific. 

Let’s say you target the keyword “3D designer” inside your promotional blog. As the keyword is very unspecific and competitive, chances are, you’re never going to get ranked for it, especially if you’re a beginner. However, if you specialize in something in the design industry, let’s say you’re promoting a 3D designer that designs furniture, targeting the keyword “3D design for furniture” can generate more meaningful, high-conversion leads.

These specific, low-volume, high-conversion keywords are known as long-tail keywords. 

Keyword research

In order to optimize your content for high-value keywords, you’d first have to find them. You can start by shortlisting important topics you’re covering on your website. Understand what your audience is searching for. 

Then, search for relevant, important keywords around these topics. You can look for unspecific, as well as long-tail keywords. Head towards popular search engines and see related search terms around your topics.

Based on the ideas you’ve generated at this point, keyword research tools could now come in handy. Tools like Ahrefs and SEMrush can help you find more keyword ideas based on your search terms. 

Bear in mind that configuring SEO tools for your specific needs could be a long process. Keep trying different configurations, keywords, and techniques until you find the sweet spot for your website.

How do I get to page 1 of Google?

That’s a simple question, but with a complicated answer. Getting to page 1 of Google requires work, a lot of work. Here are a few things you need to get right to achieve that goal. 

  • Create meaningful content that humans will love to consume.
  • Research and target high-quality keywords. 
  • Don’t shy away from long-tail keywords. 
  • Use SEO plugins and tools to your advantage. 
  • Increase your authority with high-quality backlinks.
  • Improve your site’s visibility.
  • Build an audience through trust. 

Remember, reaching page 1 of Google isn’t a simple process. It requires a lot of work and input but with some knowledge you can beat the competition and out rank them!

In the world of such tough competition, topping search engines is the best way to get a competitive edge and generate more leads; and proper WordPress Search Engine Optimization plays a crucial role in that. 

The information mentioned above is your beginner’s one-spot stop to get started with WordPress SEO.